Happy birthday, Hugh Hefner.
The Playboy founder turned 90 Saturday and his wife Crystal Hefner, 29, shared a photo of the two from last year on her Instagram page. The couple is pictured next to a poster of the 1942 classic film Casablanca, Hugh's favorite movie.
"Happy 90th to a man with a heart of gold. @hughhefner #casablancanight," Crystal wrote.
Hefner and his wife, his third, have been married since 2012. They wed at the Playboy Mansion.
Hefner has hosted a Casablanca-themed party at his famous home on his birthday every year and will continue the tradition Saturday.
"Tonight for my Birthday, we will be watching my all time favorite movie Casablanca with friends and family," he tweeted.
He also received a birthday shout-out from son Cooper Hefner, 24, one of his four children. His mother is Hefner's second wife, former Playboy Playmate Kimberley Conrad, 53.
"To a man I immensely admire and love," he wrote, alongside a black and white photo of the two walking together. "Happy birthday Dad @hughhefner #TheBig90."
The celebration is bittersweet: Hefner's birthday comes a day after his brother and only sibling, Keith Hefner, died at age 87 after battling cancer. He was a series regular on the E! show "The Girls Next Door" and also appeared on the '60s series "Get Smart."
"This morning, my dear brother and best friend passed away," Hugh had said on Twitter and Instagram. "I love you, Keith. Rest in peace."