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Covered or Uncovered? H&M Lets Viewers Choose David Beckham's Super Bowl Ad

By An Phung
|  Friday, Jan 24, 2014  |  Updated 10:46 AM EDT
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David Beckham's Super Bowl Ad: Covered or Uncovered?

H&M

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M.

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Clothing retailer H&M on Thursday teased its new Super Bowl ad featuring former soccer star David Beckham.

Director Nicolas Winding Refn, who is famous for his work on "Drive," partnered with Beckham for what is now Beckham's second game day spot for the Swedish company.

The high-octane commercial will feature Beckham running on a rooftop wearing only his underwear after he was locked out of a photo shoot. He ziplines between rooftops and scales walls to find his way back in the building, all while performing his own stunts.

Refn shot two different endings for the spot with Beckham, either #covered or #uncovered. In the former, he is shown wearing a pair of briefs from his H&M David Beckham Bodywear line, while the latter is a tighter shot with his underwear cut off so that he appears to be naked. Consumers can preview the ads online and cast their votes both online and in stores for which version will appear on Super Bowl Sunday.

Voters watching from a Samsung Smart TV can also purchase the clothing he wears (or doesn't wear) in the ad directly from their television.

 

Photo credit: H&M

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