“Boredwalk” Disses Connecticut Casinos’ Campaign
Connecticut started poking fun at AC, now AC starts its own campaign
By LEANNE GENDREAU
Updated 9:00 AM EDT, Mon, Aug 31, 2009
Oh snap, the war is on between the casinos of the Northeast over where people should spend their tokens.
In July, Foxwoods and Mohegan Sun created an uncharacteristic union and took on Atlantic City, launching an amusing campaign poking fun at the Jersey Shore’s gambling Mecca.
It put up billboards on major roads from New York to New Jersey, saying Connecticut’s casinos are better than the “Boredwalk” and the “Jersey Snore.”
They actually said: "Way Beyond the Boredwalk"; "Escape the Jersey Snore" and "Two Worlds Beat One City."
It took a little while, but the land of friend dough, neon lights and ornate casinos is fighting back to the tune of a $20 million marketing campaign to lure people in to stay in Atlantic City, not just drop a few tokens in the slots, the Norwich Bulletin reports.
An Atlantic City exec told the newspaper that the Foxwoods and Mohegan campaign won’t hurt him.
“They can say what they want, but we still have the beaches and boardwalk. Connecticut is in the middle of nowhere. Customers are not stupid,” Mark Juliano, CEO of Trump Entertainment Resorts, told the Bulletin.
He expects his casinos and others AC casinos to respond.
“We hope to do something a little classier. More positive in our message pointing out the great things we have here in Atlantic City,” he said.
Did Jersey just say it’s classier than Connecticut?
Here in Connecticut, casino execs also say the marketing campaign won’t hurt local casinos.
First Published: Aug 31, 2009 7:51 AM EDT
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