Comcast Theatre in Hartford, which you might still refer to as The Meadows, has a new name. Starting today, it is now Xfinity Theater.
Comcast, the parent company of NBC Universal and NBC Connecticut, has a seven-year agreement with Live Nation for naming rights of the Hartford music venue. Today, they annouced a four-year extension through 2019.
“We are excited to lengthen our agreement with Live Nation and to place the name Xfinity on one of the most-loved entertainment venues in Connecticut,” Mary McLaughlin, senior vice president of Comcast’s Western New England Region, said in a statement.
Live Nation owns and operates the Xfinity Theatre, which can hold up to 25,000.
“We look forward to working with Comcast to make the newly rebranded Xfinity Theater an entertainment destination for people from across New England and beyond,” Jim Koplik, Live Nation president in Connecticut / Upstate New York, said in a statement.
Comcast’s sponsorship at the Toyota Presents the Oakdale Theatre in Wallingford, Connecticut is also changing to Xfinity branding.