Connecticut Insurance Exchange Identifying Customers

The chief marketing officer for Connecticut's health care exchange says thousands of people are being identified as potential customers for the new insurance marketplace.

Jason Madrak said on Thursday that the exchange, known as Access Health CT, generated 6,657 leads as of last week from various educational outreach efforts. Those people will be contacted again once open enrollment begins on Oct. 1.

After kicking off an advertising campaign, deploying workers to street fairs and retail establishments, and holding informational sessions across the state, Madrak said the exchange is now "starting to hit our stride" and is generating 1,500 leads on a weekly basis.

Meanwhile, Madrak said the exchange is on track to train and certify 306 people who will be deployed on Oct. 1 to help sign people up for insurance.