Foxwoods has now made it all the way to "The Great White Way". The casino announced a multi-year deal with Live Nation Monday, giving Foxwoods the exclusive naming rights to Broadway's former Hilton Theatre.
The 2000-seat venue, located on 42nd Street, is now the Foxwoods Theatre.
Under terms of the agreement, the Foxwoods brand will be incorporated into all exterior and interior venue sinage, including the theater's sign over looking 42nd Street, according to a Foxwoods release.
"Showcasing the Foxwoods brand in such a prominent location in New York City provides us with a signature opportunity to further extend our reach into the most coveted media market in the world," Foxwoods Chief Marketing Officer Robert Victoria said.
"Foxwoods recognizes the importance of entertainment to New Yorkers and the millions of travelers who visit New York every year," Foxwoods Theatre General Manager Micah Hollingsworth said.
Financial terms of the agreement were not disclosed on Monday.