NBC Connecticut /

News

Cashing in - Biggest Bang for Your Bling

Updated 9:10 AM EDT, Fri, Nov 14, 2008

Related Topics: Ralph Lane | eBay Inc.

4 Comments   Post a comment Post a Comment

AFP/Getty Images

Got bling? Get the most bang for it.

 

The newest gold rush hitting Connecticut has people trying to turn their old gold into green.

Cashing in - Biggest Bang for Your Bling

Watch Video

People are turning their old gold into green. We tested different avenues for selling jewelry in search of finding out how you'll make the most money...

Using a hidden camera, we took a yellow gold and diamond wedding band to a jeweler, a pawnshop, and we posted ads on Craigslist and eBay.  We were on a pursuit to see who would pay the most.

The ring was appraised at $2,200 at the time of purchase ten years ago.

Our first stop was Franklin Jewelers in Farmington.

The gemologist carefully examined the ring and told us upfront, he couldn't give us anywhere near what we paid for it.  But we asked for a quote anyway.

He said, "sell it today, you'd get $290 for it.. That’s what we would pay for it, yeah."

Next on the list was Tri-State sales pawnshop in Hartford.  After a bit of back and forth we were made an offer,"you're looking at about $175.”

We then posted the ring on Craigslist and asked potential buyers to make an offer.  Although many inquired, few actually made an offer, instead, asking us to name our price.  One woman did throw out a number, $300.
 
Finally, we headed to eBay and listed the ring in a five day auction.  We set a high reserve price and let the bids begin.  The highest bid was $510.  But the very next day, we received an eBay message from a potential buyer offering $650 for the ring.  A week later, the same person upped their offer to $800.
 
Although, the offers were just a fraction of the appraised value, there's no question selling to private buyers online got us the highest return for our ring.  

It's something that comes as no surprise to longtime pawn man, Ralph Lane.

"Good jewelry we tell people they're better off trying to sell it privately rather than just sell it to us, we buy it for the scrap value," said Lane.

Lane owns Fast Eddy’s pawnshop in West Hartford.  He says people need to have realistic expectations when selling their jewelry.

"Rule of thumb is, they're only going to recapture, 10 to 15 percent of what was paid for it," he said.

In our search to turn gold into green, eBay shoppers forked out the most cash, offering almost 40 percent of the ring's appraised value.  The pawn shop offered us the least, less than 10 percent of its value.

But keep in mind, this was only one investigation with one piece of jewelry.  Offers will likely vary depending on what you're selling...and when you try selling it.

Comments (4)

Sort by: Most Recent | Oldest
  • Diamond Queen Thursday, Nov 13 at 1:29 PM FLAG COMMENT EBAY is the only way to go whether it be housewares, clothing, shoes or jewelry.....don't waste time with locals they will never pay anywhere near the items worth.
  • Travis Thursday, Nov 13 at 12:13 PM FLAG COMMENT The bottom line is, if a person is willing to even think about selling gold jewelry in the first place, they have to know that they aren't going to get what they paid for that jewelry in the first place. Even though the price of gold has skyrocketed over the last 6 months, that does not always indicate what jewelrs and pawn shops are willling to payout. The best advice when you want to sell anything is to do your own researc ... MORE >
  • Don Thursday, Nov 13 at 10:10 AM FLAG COMMENT I can't agree with the previous poster more. Too many times, these news agencies try to make an industry look bad to the consumer. Why not do an expose' on the used car business? Do you think a car dealer is ripping you off if they offer 10% of what you paid for your car 7 years later? As for getting offers on Ebay, I find it hard to believe that an Ebay buyer would pay that much for the ring. I agree with Joe, that may ... MORE >
  • joe Thursday, Nov 13 at 7:21 AM FLAG COMMENT As a local jeweler and avid e bay poster I feel I am in a unique position to comment on your article. First, the prices offered for the ring from the jewelry store and the pawn shop were both in the same ball park. This leads me to believe that they had likely graded the stones accurately, weighed the gold, and calculated the actual value of the piece to them, in their current state of business. It is entirely possible tha ... MORE >

Post a Comment

Name


Comment - You have 2000 characters left

Enter both words below, separated by a space, in the field located to the lower right. Can't read the words below? Try different words or an audio captcha. What's this?