The University of Connecticut is officially rebranding itself as UConn.
President Susan Herbst said in her annual State of the University address that the school plans to adopt the UConn nickname as the "primary visual word mark for the entire institution."
She said Thursday most people already refer to the school as UConn and the change recognizes the value of this "unique identifier."
Herbst says the name UConn will replace University of Connecticut on the school signage, letterhead, banners and web pages.
The school is also updating its Husky dog logo for the athletic department. The new logo will be unveiled April 18. Herbst promises it will be sleek and beautiful, not mean and menacing.
She says the school will retain its traditional oak leaf logo and the university seal.