Mark Zuckerberg gushed about the iGrill on his Facebook page, causing a rush of visitors on the Avon company's website.
An Avon company found out the power of Facebook Sunday, especially when Facebook founder Mark Zuckerberg decides to update his status.
The iGrill website crashed for two hours Sunday night after Zuckerberg posted about the company's iGrill app.
"I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. I'm making Fred's steak," Zuckerberg posted around 10 p.m. ET Sunday.
The site was immediately inundated with visitors.
"We were caught totally off guard by Mark Zuckerberg's post and the immediate influx of traffic," Chris Allen, CEO of iDevices said. "We had quietly released this update for our users earlier this moth and were waiting for it to gain traction, but this obviously gives us a huge head start."
iDevices is located on Simsbury Road in Avon. The company's iGrill is a wireless cooking thermometer that uses a Bluetooth device to connect to an app on the iPhone, iPad or iPod Touch.
Allen said his company has not received any investment from Zuckerberg, though he would be open to working with the Facebook founder.
"We are excited to see how this unfolds," Allen said.