Just a few days before Black Friday discounts kick off the holiday shopping season, a conservative "watchdog for corporate activism" has called for a boycott against Target for the remainder of the year.
It's the latest in a bit of backlash directed at the retail chain, NBC News reported. The scuffle started over a single sentence included in the company's April 19 news release that clarified its stance on LGBTQ equality: "We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."
Now, conservative watchdog group 2nd Vote is asking people to shop #AnywhereButTarget. The group released a petition along with a social media campaign and a video in which Executive Director Lance Wray accuses Target of "putting its radical politics above common sense or safety."
Target did not issue a public response to the 2nd Vote boycott, but did announce on its website that stores would open to Black Friday shoppers at 6 p.m. on Thanksgiving night.