Lyft Replaces Pink Moustache Logo With Light-Up Beacons | NBC Connecticut
National & International News
The day’s top national and international news

Lyft Replaces Pink Moustache Logo With Light-Up Beacons

The ride-sharing company held a retirement party for the 'stache as it moves on to "amps"

    processing...

    NEWSLETTERS

    Mike Coppola/Getty Images for Lyft
    The Lyft "glowstache" is seen in a driver's car on February 3, 2016, in San Francisco. The moustache is being retired in favor of a light-up beacon starting in four U.S. cities in the new year.

    Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink mustache logo and replacing it with something more useful -- beacons.

    The light-up beacons, which Lyft calls "amps," will be on the dashboard of Lyft drivers' cars beginning Jan. 1 in New York, Las Vegas, San Francisco and Los Angeles.

    Beacons can communicate with people's smartphones using Bluetooth technology. In retail stores, this means guiding you to a certain shoe display, for example.

    With Lyft, it means having your driver's beacon light up a specific color once he or she is near. You can have your phone light up in that same color, too, then hold it up so the driver can see you.

    13 Killed in Head-on Highway Collision in Texas

    [NATL] 13 Killed in Head-on Highway Collision in Texas

    A church bus and a pick-up truck collided head-on on a highway west of San Antonio, Texas, on Wednesday. Thirteen people have died.

    (Published 2 hours ago)

    Lyft says this will make it easier and safer for drivers and riders to find each other. This can be especially helpful at night, or in crowded areas where multiple people might be hailing a ride.

    San Francisco-based Lyft says it won't use the beacons for ads, though the passenger-facing side might be devoted to sponsored campaigns, such as a beer company warning against drinking and driving.

    Lyft's first symbol was a giant, bright pink, fuzzy mustache attached to the front of drivers' cars. But it soon became cumbersome (it could get quite dirty, for example), and maybe a little too whimsical for a company working to expand. Next came the "glowstache," a compact, pink, glowing plastic moustache. The amp, while still bright pink, is a clean, oval shape.

    Lyft held a retirement party for the 'stache, said Melissa Waters, vice president of marketing. But the pink stays.

    Samsung Unveils New Galaxy Smartphones

    [NATL] Samsung Unveils New Galaxy Smartphones

    Samsung unveiled its latest smartphones, the Galaxy 8 and 8+, at an event in New York City on Wednesday.  This is Samsung's first major phone release since issues with battery fires forced the company to recall all Note 7 smartphones.

    (Published Wednesday, March 29, 2017)

    "It's loud, proud, quirky, fun," she said. In upcoming TV ads, Lyft paints itself as just that, in deep contrast to a menacing, slick ride-hailing company called "Ride Corp."