Each year on Mother's Day — one of the biggest commercial holidays in the United States — many cards and other merchandise sold are often lacking in diversity or don't reflect the makeup of the country, NBC News reported.
In an effort to change that, Forward Together, a national multiracial organization that works with community leaders for social change, started "Mamas Day". The annual event, now in its sixth year highlights women who are often overlooked in the mainstream celebration of Mother's Day.
As a part of its Strong Families initiative, Forward Together is working with 28 partner organizations, including Black Alliance for Just Immigration (BAJI), to send 15,000 cards created by artists of color to these women in an effort to show them that they are loved and appreciated.
"Our goal with "Mamas Day" has always been to highlight mothers who are invisible in popular representations of motherhood, so we focus on lifting up single moms, queer families, incarcerated parents and immigrant mamas," said Forward Together's Policy Director, Kalpana Krishnamurthy told NBC News in a statement about this year's celebration.