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People just can’t seem to keep their hands off the Hoff.
David Hasselhoff signs promoting Cumberland Farms ice coffee have been disappearing from outside the convenience stores in the last few weeks.
Of the 570 distributed, only about 20 still exist in New England and Florida.
But at least one local store has been immune to the odd trend.
One cut-out of the man man famous for “Knight Rider” and “Baywatch” remains at Cumberland Farms in Wallingford. The photo of the local sign is above.
"We want everyone to enjoy the Hoff," Kate Ngo, who works on brand strategy for the Framingham-based chain, told the Associated Press. "We're flattered by the attention."
But, they do not condone people stealing the Hoff, or anything else.
Ngo said there are more thefts with this "Hoff-tastic" iced coffee campaign than there have been with any others they have had.
When he heard about their "Ripped Hoff" story, he thought he'd done something wrong.
Then, when he realized that people were stealing signs of him, he thought it was funny. He said he is flattered but does not want anyone to get into trouble.
The chain, which is based in Framingham, Massachusetts will keep sending signs to stores that need them until the campaign ends in August.
Ngo wouldn't say how much they've spent on replacements.
If you spot a Hoff, send your photos to email@example.com.