STRETCH, SLEEP, SHOP: K. Madison is a comfy clothes designer for women and children based out of Greenwich. Not familiar with the concept? Well, after years of frustration from trying to find the balance between style and comfort, founder, Kristin Williams, decided to create a breathable, stretchable, touchably soft line of sportswear you can wear from lounging to lunch. K. Madison also takes the green root, making their trimmed tunics, babydoll frocks and shorts and tank sets in bright preppy colors and cheery patterns out of Micro Modal, sustainable material made from Beech Trees.
BUY IT: K. Madison is celebrating the launch of its new blog and is offering 10 percent off all online orders with the code KBLOG. To locate a store carrying K. Madison, check out their store locator online.