HANG TEN: With surfing and High School well out out of our (clearly delusional and in coastal denial) systems, Roxy and their young beach-tastic fashions have fallen off our radar for the past few years. However, they've caught our attention again with a collaboration with designer Cynthia Rowley, who is more used to giving a whimsical edge to women in business suits, not wetsuits. The suburban Illinois born designer brings a modern feminine color wheel and contrasting textures and shapes to her collection for Roxy. We like the silk tasseled Sea Urchin Sandals and Preen-esque Bond One Piece Swimsuit.
BUY IT: Order the Cynthia Rowley x Roxy collection, starting at $34, online at Roxy.