Say "Hello" to Adele and goodbye to Taylor Swift.
Adele may have taken a hiatus from breaking pop records, but this recent news indicates the 27-year-old Grammy winner hasn't lost her Midas touch. Her brand new music video for her first single in years, "Hello," debuted Friday on the music video platform Vevo to rave reviews and mounting views–so many, in fact, that it surmounted Swift's record-breaking music video "Bad Blood" for most views in the first 24 hours.
While the supermodel-minted "Bad Blood" peaked at a whopping 20.1 million views, the British singer's sepia ballad (featuring "90210's" Tristan Wilds) bumped it aside with a viral 27.7 million views in its first day alone. The "Hello" video has subsequently been viewed more than 89 million times and counting.
While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion–a 30-second teaser clip that aired during a commercial break for the UK's "X Factor." Still, it did the trick, revving up anticipation that exploded early the following Friday morning.
Kate Hudson and Katy Perry were just a few names on the long list of A-list celebrities raving about the first single off Adele's forthcoming third studio album "25." For those hearts that have not already been captured by the emotional ballad, Adele may be able to sway them with a musical appearance on "Saturday Night Live" hosted by Matthew McConaughey in late November–her first steps back in Studio 8H since her "SNL" debut in 2008 with her hit track "Chasing Pavements" off her first album, "19."
The live appearance did wonders for her career seven years ago, catapulting her debut album to the iTunes top spot the following day. Could this be foreshadowing of what's in store for "25," which is set for release on November 20? While the performance will certainly incite a viral response, we can't wait to see which track she opts to belt out for her first worldwide audience in years.