Sure, there's the football. And some hoopla over the Half Time show. Cheerleaders, of course. And cool camera shots. But doesn't the game really just get in the way of the commercials?
We're busy watching - just like you...
At $3 million for a 30-second spot, that shakes out to $100,000 a second.
Given the price tag that's as hefty as Jessica Simpson, companies pull out all the stops not only in the commercials, bult also in building buzz around them.
Among the spots:
- A 90-second 3D ad for the movie "Monsters vs. Aliens"
- The star of 'Transporter' stars in a 60-second Audi commercial
- An Anheiser-Busch ad featuring Conan O'Brien
- GoDaddy.com's Danica Patrick ad (that passed the censors)
In the comments section below, discuss which ad was your favorite and which fumbled. Your response may be on tonight's news, after The Office!