Cyber Monday Sales on Track to Hit Record - NBC Connecticut

Cyber Monday Sales on Track to Hit Record

Cyber Monday was created by retailers in 2005

    processing...

    NEWSLETTERS

    Holiday Shipping Deadlines You Need to Know

    After shopping the sales of Black Friday, Small Business Saturday and Cyber Monday, the concern shifts. NBC10's Erin Coleman shows us the deadlines you want to remember for ordered gifts to be delivered by the holidays, with the highest amount of cheer and the lowest price tag.

    (Published Monday, Dec. 2, 2019)

    Cyber Monday is still holding up as the biggest online shopping day of the year, even though many of the same deals have been available online for weeks and the name harks back to the days of dial-up modems.

    Shoppers are expected to spend a record $9.4 billion on purchases made on their phones and computers Monday, up about 19% from last year's Cyber Monday, according to Adobe Analytics, which tracks transactions at 80 of the top 100 U.S. online stores.

    The busiest time is expected to be in the hour before midnight, as people race to take advantage of discounts before they disappear.

    Cyber Monday was created by retailers in 2005 to get people to shop online at a time when high-speed internet was rare and the iPhone didn't exist. The idea was to encourage people to shop at work, where faster connections made it easier to browse, when they returned from the Thanksgiving break.

    Shooting at 2nd Wisconsin High School Leaves Community in Shock

    [NATL] Shooting at 2nd Wisconsin High School Leaves Community in Shock

    A school officer and a student were injured at Wisconsin's Oshkosh West High School Tuesday morning, when the student was shot after attempting to stab the officer with a sharp object. The shooting comes just one day after a school resource officer at Waukesha South High School shot a 17-year-old armed student who refused to drop his weapon.

    (Published Sunday, Dec. 8, 2019)

    "It's somewhat antiquated," said Rob Graf, vice president of strategy and insights at cloud computing company Salesforce, which tracks shopping behavior of the online stores that use its platform. "But retailers are still using it as a big milestone and driving heavy discounts."

    At least one brand played up Cyber Monday's origins: Bonobos, the men's clothing seller owned by Walmart Inc., photographed models posing with clunky computers and black-and-white TVs for its site.

    "Boot up the dial-up," one of its Cyber Monday ads said.

    On average, retailers offered 30% off on Monday, the steepest discounts of the year, according to Salesforce.

    Some have been offering deals for days. Amazon started offering Cyber Monday deals on Saturday, calling the three-day extravaganza "Cyber Monday Weekend."

    Walmart kicked off online discounts for the holidays a week before Halloween. It was a way to combat the shortened holiday shopping season.

    Key Findings of Fact from 'The Trump-Ukraine Impeachment Inquiry Report'

    [NATL] Key Findings of Fact from 'The Trump-Ukraine Impeachment Inquiry Report'

    The House Intelligence Committee released a report outlining evidence for the impeachment of President Donald Trump.

    (Published Wednesday, Dec. 4, 2019)

    Thanksgiving is always celebrated on the fourth Thursday of November. This year, that was Nov. 28, cutting the typical time between Thanksgiving and Christmas by nearly a week, making it the shortest stretch between the two holidays since 2013.

    Adobe said the bestselling toys on Cyber Monday were those related to the "Frozen 2" movie, "Paw Patrol" show and the LOL Surprise brand. TVs from Samsung and laptops by Apple were also hot sellers. And Amazon's devices, such as its voice activated Echo, did well, too.

    Not all online shopping ended with a box being delivered. Despite frightful weather in parts of the U.S. this weekend, buying online and picking up in a store has become a popular option, growing 43% so far from last year.

    "These services are breathing new life into physical stores," Adobe said. "And we expect growth to climb as we get closer to Christmas."