AT&T wants you to get the full experience. They're talking complete and total submersion into the digital age, so they're opening a new store aimed at putting you in a sort of multimedia heaven.
The store has "Experience Stations," which let customers see, touch and play with the company's wide array of everything wireless and high-tech. For those as technically savvy as a card catalog, there will be experts to guide you through product trials -- and presumably to help you buy their products.
AT&T execs believe letting people use the technology before they decide to buy it will help them figure out what works for them and what doesn't - before they drop the cash.