After conquering the X Games and video games, Tony Hawk has set his sights on his next frontier: the metaverse.
The legendary skateboarder this week announced plans to partner up with The Sandbox — an online game built on the ethereum blockchain where players can spend cryptocurrency to buy virtual land — to build the "largest virtual skatepark ever made," the company said in a Wednesday press release.
The partnership, which is also a collaboration with NFL star Tom Brady's sports-focused NFT platform Autograph, will include a collection of digital avatars that players will be able to buy on the platform, as well as access to a the virtual skatepark where they will be able to skate with other players.
"I have been a fan of new technology all of my life – from the first video games and home computers with CGI capabilities – so I am fascinated by the metaverse, and excited to bring our culture into the virtual landscape of The Sandbox," Hawk said in the press release.
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It's not the first time that the now 54-year-old skater has embarked on a business venture in a relatively nascent industry. In 1999 he released the first installment in the popular "Tony Hawk Pro Skater" video game series, which spawned a slew of sequels, the most recent of which sold 1 million copies in just its first 10 days.
Among the NFTs that will be available for purchase in the game is a digital replica of the skateboard that Hawk used when he became the first person to land a 900 — a difficult skateboarding trick — at the X Games in 1999.
Hawk's announcement comes as the world of crypto and NFTs has come under increasing scrutiny as cryptocurrency values have plummeted from all-time highs and found themselves in a so-called crypto winter.
Just last month billionaire Bill Gates said that crypto and NFTs were something that's "100% based on greater fool theory," the idea that the worth of overvalued assets is based solely off of a person's ability to get someone else to pay more for it.
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