When you run out at lunchtime or grab a bite to go at your favorite fast food restaurant, do you actually read the nutritional information on the menu?
If you’re like most Americans the answer is no. A resounding no.
A new Yale University study suggests consumers rarely read the menu closely when ordering their favorite fast food. Researchers observed more than 4,000 customers as they entered and ordered at restaurants including McDonald’s, Burger King and Starbucks.
“Out of that 4,000, only 6 people, so that’s .01% of customers, were actually accessing nutrition information,” said Christina Roberto from Yale University.
To help customers make educated decisions, the National Restaurant Association has teamed up with Healthy Dining to create a website where consumers can find dietitian approved menus at participating restaurants nationwide.
This study appears in the May issue of the American Journal of Public Health.