Businesses Fight Crime on Facebook

Business owners are taking matters into their own hands.

New Haven businesses are seeking justice on Facebook after getting hit by a crook.

Surveillance cameras at The Blossom Shop on Orange Street captured a man kick in the door last week. After several tries, he finally made his way inside, then grabbed the cash register and took off, owner John Loricco said.

“It made me feel mad and invaded. I invested a lot in my store,” said Loricco.

Loricco was furious over this violation, and wanted to make sure he was caught.

“He showed no mercy. He just went through and just made destruction like that,” Loricco said.

He told his workers to post a still picture of this guy on their Facebook pages so hundreds could see it.

The story was first reported by the New Haven Independent.

The hope was that just one person could help investigators track him down.

“Look at the picture and, if you know him, call the New Haven Police Department,” Loricco urges the public.

The trend has caught on at Caseus Fromagerie and Bistro. The owner, Jason Sobocinski, turned to Facebook after his restaurant was broken into the other day.

“We went up to the camera and we took a picture of the individual who broke in,” Sobocinski said.

The restaurant posted it on its page and it has gotten a lot of exposure.

“Facebook is really cool. Somebody’s friends with somebody and they’re friends with somebody else it gets around quickly,” Sobocinski said.

He said he posted it to let the community know what was going on and to send a message to criminals that if they target New Haven businesses, the owners will make sure they’re caught.

New Haven police said the same person could be responsible for both break-ins. They have been following leads, but have not made any arrests.

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