House That Social Media Built Ready For A New Homeowner

After almost four months of renovations, the House That Social Media Built in Old Saybrook hits the shoreline housing market this week.

“It’s completely exceeded all of my expectations,” said Nicole White of William Raveis Real Estate, “but it’s also not at all what I had envisioned it to be.”

White came up with the concept to market a home makeover by allowing Facebook users to vote on different options for redesigning the home.

The color of the kitchen cabinets, the crystal door knobs and the lower level diamond pattern carpet are just some of the features the voters selected.

“Everything flows together,” said Mike Riccio, owner of ReBuilt Homes, “The interesting part about it was we had to build on every step of the way.”

Riccio and White didn’t always agree with the voters, especially when it came their kitchen appliance choice.

“Obviously, the traditional is more of a stainless,” White said. “They went with this new slate and it doesn’t show finger prints.”

White said one of her favorite features is the white washed bricks around the fire place.

“I wanted to leave it natural red brick and she wanted to white wash so we had a little boxing match,” Riccio said. “The voters, they won.”

Riccio rebuilds homes for a living.

“I was little nervous in the beginning,” he said. “Because I don’t like to give up control, but it went smoothly.”

Now that the transformation from a 1980s Dutch style colonial home into a trendy, modern home is complete, Riccio said the starting asking price will be $389,000.

“I think what the people picked here will sell very nicely,” Riccio said.

Next up for Riccio and White, they plan to do this all over again with a home in Branford.

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