Timex is selling special watches in an effort to help restore the struggling Holy Land section of Waterbury.
The watchmaker, once based in Waterbury, has produced an everyday watch priced at $50 and a special edition watch that costs $125.
Proceeds will help the city foot the bill to keep Holy Land up and running, which costs an average of $60,000 per year, according to the Republican-American.
Watches are available for purchase via email, through the Holy Land website, at the Timexpo Museum in Waterbury and at the Holy Land Peace Hall Store, according to a spokesperson for the mayor's office.
Holy Land serves "as an historic, cultural and educational landmark honoring religious and spiritual traditions," according to the mission statement posted on the Holy Land website.