With "Prince of Persia" and "The Sorcerer's Apprentice" considered box office duds, you cannot blame Jerry Bruckheimer for looking ahead to sure box office gold.
Yes, Johnny Depp is onset for "Pirates of the Caribbean: On Stranger Tides." And Bruckheimer wants you to know it, lest anyone forget that Depp and his built-in box office magic is already working on turning the producer's recent spell of tough luck around.
The uber-producer tweeted a picture of Jack Sparrow from his account. It's the first site of the eagerly awaited installment of the "Pirates" franchise.
It's not really clear why Sparrow has his sword out. Maybe to fend off the demons which have bedeviled Bruckheimer thus far in 2010, causing blog after blog to wonder aloud if the producer has lost his magic touch.
With Johnny Depp in his corner, this cold streak is bound to end pretty quickly. He'll be joined by franchise newcomer Penelope Cruz and baddie Ian McShane. We're in.