Famed jumper Laso Schaller made headlines for setting "a new cliff-jump world record" when dramatic video of him plunging nearly 200 feet into a pool of water was released on Aug. 18.
But a technicality will keep the Swiss 27-year-old out of the official record books — the feat is too dangerous for Guinness.
During the Red Bull Cliff Diving World Series, Schaller completed a 192.9-foot jump into a 26-foot-deep pool of water. Red Bull, which sponsors the event, said he set a record.
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Guinness World Records no longer monitors that category “due to the obvious dangers involved and the inadvisability of sanctioning such a record,” a spokesperson said.
Though Guinness doesn't track cliff-jumping anymore, they do keep a record of who has the most Red Bull Cliff Diving World Series titles. Four-time winner Gary Hunt is the current record holder.
Red Bull, which sponsors the event, declined to comment.
Even with Schaller’s experience, there was a lot of extra preparation needed to make the jump.
His team built a platform that extended out from the top of the waterfall to clear a rock wall for the jump, according to a blog post from Red Bull. The team also explored the pool using scuba gear and placed six aerating tanks in his projected landing area to "soften" the water.
Schaller, a canyon guide and athlete by trade, regularly participates in high-dive shows, which involve jumping roughly 80 feet, 20 times in a day.