Developers Aim to Attract Millennials With Tiny Condos

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As more millennials graduate into better paying jobs, marriage and parenthood, real estate developers are doing all they can to entice this renter-nation generation to move to home ownership.

That means making urban homes more affordable, which means making them smaller.

The tiny house movement may still be something of a novelty on home-remodeling TV shows, but in downtown Washington, D.C., as in other major cities, the tiny condo movement is moving quickly into the mainstream. 

"They definitely notice it's smaller, so it is an explanation; it takes a little bit of an adjustment," said Chris Ballard, principal at McWilliams/Ballard, a marketing firm. Ballard works with the Peterson Cos., the developer of Ontario 17, a new condominium building in D.C.'s young and vibrant Adams Morgan neighborhood.

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