ADVERTISING

Tencent reported its slowest quarterly revenue growth on record in the fourth quarter of 2021.

Meta’s core Facebook app has been pressured to keep up with competitors, including its own Instagram and the fast-growing TikTok.

The U.K. Advertising Standards Authority has told more than 50 crypto firms to make sure they are in compliance with the rules.

Andrew Cuomo is speaking with allies about possibly running against New York Gov. Kathy Hochul. Democratic Party officials scoff at the idea.

In a future where tracking users is much harder, the most logical and viable option for advertiser success is contextual targeting, argues Taboola CEO Adam Singolda.

Google took the decision after Russia’s internet watchdog reportedly demanded that it stop showing what it perceived to be false ads about the Ukraine war.

With the release of Victoria’s Secret’s new Love Cloud campaign comes a new model, Sofia Jirau, a Puerto Rican model with Down syndrome.

Google said it will continue to support the current identifiers for the next two years.

A study has shown the PR industry plays a key role in downplaying the seriousness of the climate crisis — and the pressure to hold it accountable is mounting.

Six of seven Super Bowl car ads featured EVs, Cars.com reported. Simultaneously, only 9% of passenger vehicle sales globally are EVs, Canalys said.

Anheuser-Busch’s Clydesdales were back at the Super Bowl, but viewers saw numerous ads from first-time advertisers such as cryptocurrency exchanges.

With the average 30-second Super Bowl ad costing about $6.5 million, companies look to reach key age demographics and provide an oasis from Covid concerns.

Booking.com is reviving its “Booking.yeah” campaign in its first-ever Super Bowl commercial. The ad stars award-winning actor and director Idris Elba.

The two decide to retire from their positions and move from Mount Olympus – home of the gods in Greek mythology – to Palm Springs, Calif.

Facebook, now Meta, has emerged as the fourth quarter’s biggest loser in the hotly contested advertising wars.

Amazon’s advertising services unit is larger by revenue than the advertising portion of Microsoft, as well as total revenue for Pinterest and Snap.

While Facebook parent Meta’s stock has tanked to an 18-month low, Google is trading near a record. Blame Apple’s impact on ad targeting.

The blast radius wasn’t limited to social media. Even Amazon got pulled downward after hours ahead, of its fourth-quarter earnings announcement on Thursday.

Bud Light Seltzer is hoping that a Super Bowl ad starring celebrity chef Guy Fieri will help jump-start sales of its new hard soda line.

Sports gambling companies, casinos and lotteries saw the most significant spike in NFL sponsorship agreements, while tech was number-one by total value.