History buffs and closet nerds rejoice, after much anticipation (mostly by us,) heritage brand Gant has unloaded their limited-edition range of re-issued Yale CO-OP shirting in New Haven.
Reps tell us it took some time to get all the details right, stressing that each shirt has been recreated using designs from the late 1960s using 100-percent archive oxford cloth. The most discerning will note they're even folded and pressed to the original specs.
Of the re-issue Ari Hoffman, CEO of Gant says: “In tracing our collegiate roots we have realized just how significant a role Gant Shirt makers played in the daily lives of Yale students. We want to reconnect to a time generations ago when students, faculty and alumni made Gant oxford button-downs the must- have shirt to own.”
So far, staffers tell us they've sold about a dozen of the shirts to phone-in collectors and a few tourists, because, who needs one of those bookstore sweatshirts when you could have $115 worthy of old-school authenticity.
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