New Haven officials are launching a new program called "Go New Haven, Go" and city leaders say the goal is to make New Haven a healthier, more sustainable place by encouraging people to find ways to get around the Elm City without using a car.
Officials want more people to take advantage of transportation alternatives like biking, walking, carpooling and taking mass transit. Through the program, they'll be rewarding people who take advantage of those options.
"Really, I think people are happier when they’re out and about – especially in the summertime," said New Haven Mayor Toni Harp. "“Really I think people are happier when they’re out and about – especially in the summertime."
Some of the rewards include free trial rides on some of the mass transit options and also discounts on fares.
Part of the goal of "Go New Haven, Go" is to get residents to see that these options are healthier, cleaner and cheaper than driving. They can lead to lower public health costs and make New Haven a more active city.
"What we’d like to think about in New Haven is, how best do we have pulse points and transit options and transit stations to better serve our customers that are riding the bus?" explained New Haven Transportation, Traffic & Parking Director Doug Hausladen.
More information is available at www.goNHgo.org.