Pinkberry Comes to Blue Back

This is the second Pinkberry location in the state.

Pinkberry Product Image 722

The frozen yogurt shop to the stars is coming to West Hartford.

Pinkberry will soon open its second Connecticut location and it will be in Blue Back Square. The shop is scheduled to open this summer.

The first location is in Fairfield.

The shop offers unusual flavors, like salted caramel, and more traditional flavors, including chocolate, mango, pomegranate and watermelon, it’s green tea smoothies and fruit parfaits.

Pinkberry is one of three new businesses that will open in Blue Back this summer.

Kennedy’s All-American Barber Club and Ooh La La!, a Connecticut-born boutique, will also open. Ooh La La! sells accessories including shoes, handbags, belts and more.

“We’re always encouraged by the continued interest in Blue Back Square,” Barbara Lerner, project marketing manager for Blue Back Square, said. “While retail vacancy rates remain very high across the state, we are able to keep ours at a minimum. It’s certainly a reflection of the first rate retail experience consumers have when they come to Blue Back Square.”

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