Forget Elf on the Shelf. New Haven has its own little creature creating some fun in the Elm City.
“Elfie, the Elm City Elf, is a really fun way to get people around for the holidays,” said Win Davis, executive director of the Town Green District.
Each day, Elfie puts an elf mug in a restaurant or store in New Haven and then gives clues to its whereabouts on his Facebook and Twitter pages.
One of Thursday’s clues was, "An Italian with a modern twist that is dedicated to organic!"
“If they happen to find the Elm City Elf, they get a commemorative mug and they get listed as one of our winners for a retail promotion,” said Davis.
Elm City Elf, which runs through Dec. 23, is a collaborative effort between the Town Green District, Market New Haven and the city with the goal of getting customers out to local retailers.
Claire's Corner Copia already had an Elfie stop.
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“You get people thinking about hmm, could it be that place? Hmm, could it be that place? It makes them start thinking about it, and it also lets them, the clues help them relate to the business,” said Claire Criscuolo, owner of Claire’s Corner Copia.
She also said people get pretty competitive trying to find the mug.
“One of the little boys found it last year, came in with his big sister, again, and they were hunting like bloodhounds,” said Criscuolo.
