A college admissions consulting company in New Jersey is changing its name from "Yale Academy" to "Y2" following a lawsuit filed by the Ivy League institution with which it shares a name.
Y2 Academy in Cherry Hill, N.J., changed its name after a settlement when Yale University sued on grounds that the shared name could generate confusion.
According to the suit, the admissions businesswas "impersonating Yale in a calculated and deliberate scheme to confuse consumers." Many Y2 customers are Asian students or immigrants.
But Y2 owner Terry Yang said the name was derived from the first two letters of his last name combined with the first two letters of his partner's last name. His partner is named Catherine Lee.
While the admissions company website is still titled "Yale Academy," the site includes a note of clarification at the bottom of the page:
"Due to Trade Mark registration, Yale Academy will be replaced by Y2 Academy. But all academic systems systems, teaching staff, and ownership remain unchanged. Y2 stands for the 2nd generation of Yale Academy."
Y2 Academy offers middle school, high school and college consulting, as well as SAT preparation, study abroad information and English as a Second Language guidance.
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The site claims Y2 Academy is the number-one SAT prep program in the country.
