Charming Charlie wants to charm shoppers in Blue Back Square in West Hartford with reasonably priced accessories that are organized by color.
Charming Charlie sells jewelry, handbags and scarves and the store's website says most of its items are priced between $4.97 and $49.97.
The shop, founded in Houston, is expanding to West Hartford to help you find just the right item. The products are separated by color. Need something to go with a green dress? Look for green or a complementary color and – voila.
In case you needed another excuse to check out the unique boutique, it won International Council of Shopping Centers "Hot Retailer 2010" award.