Deflated footballs might be a controversy the New England Patriots are facing as they head to the Super Bowl, but the so-named "Deflategate" is a scandal with flavor that Connecticut soda company is drinking in with its trademark humor.
"It's more fun to play with squishy balls" is the tag line on New Britain-based Avery's soda's new limited edition soda, Deflated Ball Brew.
The soda, produced just in time for Super Bowl Sunday, is a citrus fusion of grapefruit, orange and lime.
A customer asked about creating the soda last week and the company thought is was a great idea, so they came up with a soda that would be taste on its own, but also work as a mixer with alcoholic beverages.
Like the air reportedly missing from 11 of 12 Patriots-provided footballs in the AFC Championships against the Indianapolis Colts that drew scrutiny, Avery's Deflated Ball Brew has "a little less carbonation than normal," the company said on Facebook, and one out of every 12 sodas is made to be flat.
However, as the Pats head to Arizona to play the Seattle Seahawks in the Super Bowl, the soda company says "this soda is guaranteed to pump up any party."
Avery's is selling the Deflated Ball Brew at its New Britain bottling plant and at Stew Leonard's in Newington.
The company has even put together recipes for adult beverages that you can serve at your Super Bowl party, including Pigskin Punch, Gridiron Grog, Touchdown Tonic, Midfield Margarita and Squishy Ball Sangria.
In case anyone wonders where the company's loyalties lie, they said they will be rooting for the Patriots on Sunday.