Blue Light Special: John Cena, Aisle 7


The next time you head to Kmart for a Blue Light Special deal, you might see John Cena, Edge or The Miz.

Stamford-based WWE has signed a deal making the giant in discount shopping its key sponsor in 2011, reports the Hartford Business Journal.

With this deal, Kmart gets exclusive sponsor rights for about 250 WWE live events in the U.S., including WrestleMania, and live TV programs, including “Monday Night Raw’’ and “Friday Night Smackdown.’’

There will also be sweepstakes and WWE wrestlers and divas will appear in Kmart stores.

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