Brothers Herb, Ali and Abraham Davis operate the theater with their extended family and told the Hartford Business Journal they are weathering the current recession by building a steady following and offering a good value. The theater charges $4.75 for a matinee ticket, the Journal reports.
"Surprisingly, we're doing well in this economy," Ali Davis told the paper. "When things aren't going well, people need the escape that a movie provides. Here it's affordable."
Box office total grosses were up in 2008, compared to 2007, but the admissions were down. The number of theaters declined from 5,545 to 5,403, according to the Business Journal.