LeBron James

Sports trading cards are fetching record prices in the millions and collectors are lining up online to buy virtual basketball “moments” that use blockchain.

Rich Paul, the agent for NBA star LeBron James, joined three former Nike executives to start Adopt, a marketing and branding company.

PepsiCo’s new Mtn Dew Rise Energy line is meant to compete in the energy drink category and draw in consumers who usually stick to coffee or juice.

Lebron James and his business partner Maverick Carter have purchased shares of Fenway Sports Group, making them part-owners of the Boston Red Sox, Roush Fenway Racing, and the Liverpool Football Club.

Basketball great LeBron James is becoming a part-owner of the Boston Red Sox, according to a report in The Boston Globe Tuesday. The Los Angeles Laker is joining Fenway Sports Group as a partner, a source told the newspaper.

You’ve probably heard of blockchain in the context of cryptocurrency like Bitcoin. But did you know that collectors are now dropping hundreds of thousands of dollars on something called crypto art that also lives on a blockchain? NBCLX storyteller Eric Rodriguez deep dives into the world of NFTs, blockchain and crypto art.

For just a second you were feeling pretty proud of yourself, weren’t you? You had just gotten to the point where you were able to have a semi-intelligent conversation about Bitcoin without making a fool of yourself… and then comes the next thing. Now you’re hearing terms like blockchain and NFTs and hearing that collectors are dropping hundreds of thousands...

Even in the strangest NBA All-Star Game of them all, LeBron James was still the perfect captain

LeBron James has faced Giannis Antetokounmpo as an opponent in the last three All-Star Games.

NBA superstar LeBron James’ remake of “Space Jams” isn’t expected to be released until this summer, but the 17-time All-Star is giving fans a first glimpse at the highly anticipated film.

NBA Top Shots is like trading cards, but with a video highlight instead of a photo. People have spent more than $230 million buying and trading NBA highlights.

LeBron James responded to Zlatan Ibrahimovic’s criticism of his political activism with a promise that he will never just shut up and dribble.

The NBA All-Star Game is taking shape.

Los Angeles Lakers forward LeBron James surpassed Brooklyn Nets’ Kevin Durant for first-place in the 2021 NBA All-Star Game voting on Thursday. The second returns for voting were released and it showed James overtaking Durant as the league’s leading vote-getter with just over 4.3 million votes total. Durant and Warriors’ guard Stephen Curry are the only other players with more…

The NBA is pressing to hold an All-Star Game despite pushback from top players.

During the fourth quarter, James got into a brief verbal confrontation with a female fan who pulled down her mask to make a point.

One year after a tragic helicopter crash took the lives of Kobe Bryant, his daughter, Gianna, and seven other people on board, we reflect back on the year that was and the legacy he leaves behind.

Professional athletes face complex state tax filings, given their hectic schedules. The pandemic added another angle: isolation bubbles and remote coaching.

LeBron James told the world in 2020 that Black Lives Matter. He helped convince many who had never voted to finally head to the polls. He found more ways to continue elevating the lives of people in his hometown.

Openfit CEO Jon Congdon hinted the acquisition of nutritional company, Ladder, could position the company to seek an IPO.