The ING Hartford Marathon in October brought more than $14 million, according to a new report.
The Hartford Marathon Foundation commissioned the study and Witan Intelligence, Inc., a research and strategic planning company, found that spectators, participants and volunteers for the 20th ING Hartford Marathon spent more than $9 million at area hotels, restaurants and stores.
They added in ‘indirect spending’ on payroll, goods and services to reach the $14.1 million total.
This is a 26 percent increase from the year before, which is attributed to the larger crowd of 75,000 people.
“The exponential growth of the Hartford Marathon over the last 19 years has been supported by so many local businesses as well as town and community services. We are proud to help contribute such a positive impact back to the businesses and communities that have welcomed our race participants, volunteers and spectators year after year,” Beth Shluger, executive director of the Hartford Marathon Foundation said in a statement. “Our event has gained national exposure on the race circuit, we are excited to continue to grow and prosper together with our supporters.”
The report also showed that most people, 94 percent, said they were “Highly Satisfied” with the event, up from 86 percent in 2012.
The 2014 marathon will be held on Oct. 11.
The Hartford Marathon Foundation is looking for a new title sponsor for the annual event.
"We are grateful to have built such a strong, valuable brand with the Hartford Marathon. We are very optimistic about securing another great partner to help support the continued success of the event and the resulting positive economic impact," Shluger said.