The Hartford Yard Goats will play three games as "Los Chivos de Hartford" this season, the team announced Tuesday.
The move is in support of Connecticut's Latino population and part of Minor League Baseball's inaugural Copa de la Diversion campaign celebrating the diversity of the sport's fans, according to the Yard Goats.
The team, the Double-A affiliate of the Colorado Rockies, will play as Los Chivos de Hartford on June 2, July 17 and Aug. 24. The August game will also be played in conjunction with the team's Roberto Clemente Night, celebrating the Major League Baseball Hall of Fame player born in Puerto Rico.
“The Yard Goats have led the charge in recognizing our large Latino fan base” Yard Goats General Manager Mike Abramson said in a press release. “From our Spanish-language radio broadcast, Spanish-language pocket schedules, Spanish-language social media accounts, to Roberto Clemente’s retired number in the outfield, we work to ensure Dunkin’ Donuts Park feels like home to all our fans.”
During all three games, players will wear specialty jerseys and caps. Fans will also see special branding and in-stadium promotions those nights at Dunkin' Donuts Park in Hartford.
“Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day,” said Kurt Hunzeker, Minor League Baseball’s Vice President of Marketing Strategy and Research. “When we introduced ‘It’s Fun to Be a Fan’ and ‘Es Divertido Ser Un Fan’ last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams’ commitment to their communities and MiLB’s unique brand of fun.”
Telemundo Connecticut is proud to be the sponsor of Roberto Clemente Night on August 24 at Dunkin' Donuts Park.
NBC Connecticut is the official media partner of the Hartford Yard Goats.