Have a Business Idea? Go to UNH for Free

The man behind MasterCard's "Priceless" campaign is offering four scholarships.

Four years of tuition at a Connecticut university's business school? About $120,000. A chance to get it free? Priceless.

The dean of the University of New Haven's business school is issuing a challenge to its incoming freshmen: Bowl me over with your entrepreneurial idea and win free tuition for your undergraduate degree.

Larry Flanagan, a former MasterCard executive responsible for its "Priceless" advertising campaign, joined UNH last June as the business school's dean and hopes the unorthodox challenge will draw creative and ambitious students to the small school's growing program and help it carve out a niche in higher education as a hub of innovative business education.

The school will offer four full scholarships, according to its Facebook page, and challenges each student to create a Facebook page for the business he or she wishes to create.

Copyright AP - Associated Press
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