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There are over 18.5 million menthol cigarette smokers ages 12 and older in the United states. This proposed product standard would reduce the appeal of cigarettes, particularly to youth and young adults.

The U.S. government on Thursday will lay out its long-awaited plan to ban menthol cigarettes and flavored cigars, which have taken a disproportionate toll on Black smokers and other minorities.

U.S. health regulators are pledging again to try to ban menthol cigarettes.